BizKnowledge Watch

(CC) Omer Wazir/Flickr

Despite the current economic uncertainty, this year’s performance of Interbrand’s Top 10 Global Brands remained relatively stable, with Coca-Cola Co. in the first slot, a position it has held since the rankings were launched in 2000, followed by IBM and Microsoft in 2nd and 3rd place, respectively. Clothing chain Zara was among this year’s top gainers as it saw its value jump 14 percent to $6.8bn.

Interbrand ranks companies by the amount of their revenue attributable to their brands, using a formula that takes into account the brand’s future strength and its role in creating demand, whether among consumers, business customers or both.

You can view the complete rankings here.

This entry was posted on Wednesday, September 23rd, 2009 at 7:05 am and is filed under Rankings. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.