Merco Financial Brands 2009
(CC) mpozzobon/Flickr
La Caixa is viewed as the financial institution with the best reputation in Spain – a status it has enjoyed since as far back as 2002 -, according to this year’s edition of Merco Financial Brands, a highly-respected business ranking survey conducted by the Spanish Monitor of Corporate Reputation (MERCO).
The ranking is based on the results of 2,000 interviews with anonymous individuals, who awarded La Caixa the highest points in areas such as quality of service, guarantees, ethics and social responsibilities. The Caixa was followed in the ranking by Banco Santander, BBVA, Bancaja and Caja Madrid in second, third and fourth place, respectively.
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