BizKnowledge Watch

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“Future Innovations in Food and Drinks to 2015” is a new report published by Business Insights that outlines the main market drivers influencing innovation in the global food and drink sectors. It also analyzes the latest trends in product innovation and looks at what has been changing in the product life-cycle. Meanwhile, using results from a survey conducted by Business Insights, this report analyses global new product development and asks the crucial question: “What is new in innovation?” Finally, the effect of the economic downturn on product innovation is discussed as well as the most important drivers influencing consumer demand and what this means for future product launches.

The full-text of the report is available on the web to members of the IESE community.

This entry was posted on Monday, December 21st, 2009 at 6:59 am and is filed under Market & Industry reports. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.