The Business Intelligence Market Outlook
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Business Insights has just published the report, The Business Intelligence Market Outlook. IT majors need a new rallying cry to get big businesses and wider user communities excited about new types of IT systems, driving IT expenditure across the wider economy. There is a sense of agreement among the leading IT vendors that business intelligence is that rallying cry. Key IT vendors such as IBM, SAP, Oracle, Microsoft and SAS have made a series of acquisitions in this area, and the centrality of business intelligence in the companies’ marketing messages is testimony to the emergence of business intelligence as the “next big application of the future.”
Every fresh human action generates new data points. What has changed, at least in the business domain, is that we are now able to capture this data and store it for a considerably longer period of time, without much loss. This is when we move to the realm of digital data and data storage. We act on business data in three main ways: collect, store and access. And three pressing questions in the context of data collection are:
- What data to collect (e.g. transaction, customer, process)?
- How to collect the data (at the point of action e.g. customer call, bank transfer, store purchase)?
- How often to collect the data?
The full-text of the report is available on the web to members of the IESE community.
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