BizKnowledge Watch

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Walmart, Google and Coca-Cola are the world’s most valuable brands according to BrandFinance® Global 500. Also of note is the fact that Santander has made huge leaps in terms of brand value, shooting up the ranking from 41st to 12th position in just one year.

The report describes the relative equity of the 500 top global brands, incorporating data from all listed companies globally. Each brand is accorded a brand rating – a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set – and a brand value, a summary measure of the financial strength of the brand.

For more information consult the BrandFinance® Global 500 website by clicking here (pre-registration is required).

This entry was posted on Monday, February 22nd, 2010 at 7:02 am and is filed under Rankings. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.