Microsoft has knocked Google off its top spot in the 2010 Business Superbrands survey, with the latter slipping four places to 5th. Rolls-Royce Group retained its position at second while BlackBerry shot up the ranking (from last year’s 43rd) to take third place.
In the annual survey compiled by The Centre for Brand Analysis (TCBA), brands [...]
Walmart, Google and Coca-Cola are the world’s most valuable brands according to BrandFinance® Global 500. Also of note is the fact that Santander has made huge leaps in terms of brand value, shooting up the ranking from 41st to 12th position in just one year.
The report describes the relative equity of the 500 top global [...]
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MoviStar leads this year’s rankings of the most valuable Spanish brands, conducted by Interbrand for Actualidad Económica. BBVA and Telefónica occupy second and third place, respectively. The ranking does not include Santander or Zara, which are widely considered global brands.
In order to qualify for the rankings, the brands must be clearly Spanish in origin [...]
The United States took the No. 1 spot – up from third place – as the world’s most respected country brand in the fifth annual Country Brand Index (CBI), conducted by FutureBrand. Canada was No. 2 for the second year in a row, while Australia dropped to third. Spain was ranked 10th.
The CBI examines how [...]
Internet search giant Google has emerged as the most sought after company among business as well as engineering graduates, according to the world’s Top 50 most attractive employers, compiled by Universum. Google is followed closely by Pricewaterhouse, in second place, and rival Microsoft, in third place.
This is the first global index of employer attractiveness and [...]
Despite the current economic uncertainty, this year’s performance of Interbrand’s Top 10 Global Brands remained relatively stable, with Coca-Cola Co. in the first slot, a position it has held since the rankings were launched in 2000, followed by IBM and Microsoft in 2nd and 3rd place, respectively. Clothing chain Zara was among this year’s top [...]
(CC) Andrew Huff/Flickr
Amul, owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has been ranked as the number one dairy product in the Asia Pacific region in a consumer survey carried out by Media Magazine.
The survey placed Amul ahead of Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia, Everyday and other leading brands in the [...]
(CC) mark knol/Flickr
Google was ranked number one, with a total value of $100 bn in The BrandZ Top 100 Most Valuable Global Brands list published by Millward Brown Optimor. Microsoft was listed second in the rankings at $76.2 bn, while Coca-Cola moved into the top three for the first time ever, with a total value of [...]
Interbrand, the american brand consultancy, has released its 2008 rankings of the Best Global Brands.
Coca-Cola maintained its leading position as the world’s top brand. Yet, a notable shift in this year’s rankings was made by IBM, which took over the second position from Microsoft (3).
The report is freely available on the web.
Picture from Creative Commons: Flickr: [...]
