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Smirnoff has retained its position as the world’s leading alcoholic drinks brand, according to “The Power 100: The World’s Most Powerful Spirits and Wine Brands 2010″ conducted by Intangible Business. Johnnie Walker remains the world’s leading whiskey brand at number 2 in The Power 100 and Bacardi, the no.1 rum brand and third in the ranking.

The USA is the country with the most brands in The Power 100, with a total of 18 brands featured; Scotland has 16 brands, led by Johnnie Walker, Chivas Regal and Ballantine’s, and France has 14 brands, led by Hennessy, Moet et Chandon and Ricard.

To measure the power of a brand, the study evaluates its capacity to generate value for its owners, based, among other variables, on its market participation, brand recognition and international presence.

For more information about the report, consult the following website.

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Google was ranked number one in the BrandZ Top 100 Most Valuable Global Brands, with a total value of $114.2 bn.  Ibm was listed second in the rankings at $86.3bn, while Apple moved into the top, with a total value of $83.1 bn.

Published by Millward Brown Optimor, the BrandZ Top 100 ranking calculates the dollar value of brands and is the only brand ranking based on primary brand users and consumers. The BRANDZ study is based on interviews with more than one million global consumers and covers 50,000 brands worldwide.

The complete ranking is available from the BrandZ website.

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Microsoft has knocked Google off its top spot in the 2010 Business Superbrands survey, with the latter slipping four places to 5th. Rolls-Royce Group retained its position at second while BlackBerry shot up the ranking (from last year’s 43rd) to take third place.

In the annual survey compiled by The Centre for Brand Analysis (TCBA), brands are ranked by a panel of judges and 1,700 business people on their quality, reliability and distinction.

You can view the complete rankings here.

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Walmart, Google and Coca-Cola are the world’s most valuable brands according to BrandFinance® Global 500. Also of note is the fact that Santander has made huge leaps in terms of brand value, shooting up the ranking from 41st to 12th position in just one year.

The report describes the relative equity of the 500 top global brands, incorporating data from all listed companies globally. Each brand is accorded a brand rating – a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set – and a brand value, a summary measure of the financial strength of the brand.

For more information consult the BrandFinance® Global 500 website by clicking here (pre-registration is required).

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MoviStar leads this year’s rankings of the most valuable Spanish brands, conducted by Interbrand for Actualidad Económica. BBVA and Telefónica occupy second and third place, respectively. The ranking does not include Santander or Zara, which are widely considered global brands.

In order to qualify for the rankings, the brands must be clearly Spanish in origin and their financial information must be publicly available. They must also be seen to generate added value to their company’s performance.

The rankings are calculated based on three criteria: financial performance, the importance of the brand in determining consumer behavior and the probability of future income on the basis of the brand’s strength.

The exclusive rankings were published in the November 27 issue of Actualidad Económica.

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The United States took the No. 1 spot – up from third place – as the world’s most respected country brand in the fifth annual Country Brand Index (CBI), conducted by FutureBrand. Canada was No. 2 for the second year in a row, while Australia dropped to third. Spain was ranked 10th.

The CBI examines how countries are branded and ranked, and identifies emerging global trends in the world’s fastest-growing economic sector: travel and tourism. This year’s index includes rankings and trends, themes in nation building and marketing issues, as well as in-depth analysis of the strengths and weaknesses of the Top 10 country brands.

For more information about the report, click here.

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Internet search giant Google has emerged as the most sought after company among business as well as engineering graduates, according to the world’s Top 50 most attractive employers, compiled by Universum. Google is followed closely by Pricewaterhouse, in second place, and rival Microsoft, in third place.

This is the first global index of employer attractiveness and it highlights the world’s most powerful employer brands: those companies that excel in talent attraction and retention. The global rankings are based on the employer preferences of students from the U.S., Japan, China, Germany, France, the U.K., Italy, Russia, Spain, Canada and India.

You can view the complete rankings here.

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Despite the current economic uncertainty, this year’s performance of Interbrand’s Top 10 Global Brands remained relatively stable, with Coca-Cola Co. in the first slot, a position it has held since the rankings were launched in 2000, followed by IBM and Microsoft in 2nd and 3rd place, respectively. Clothing chain Zara was among this year’s top gainers as it saw its value jump 14 percent to $6.8bn.

Interbrand ranks companies by the amount of their revenue attributable to their brands, using a formula that takes into account the brand’s future strength and its role in creating demand, whether among consumers, business customers or both.

You can view the complete rankings here.

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Amul, owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has been ranked as the number one dairy product in the Asia Pacific region in a consumer survey carried out by Media Magazine.

The survey placed Amul ahead of Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia, Everyday and other leading brands in the region. The survey was conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

See the press release here. ]]> http://bizknowledgewatch.iese.us/2009/06/15/top-100-brands-in-asia-pacific-2009/feed/ 0 http://bizknowledgewatch.iese.us/2009/04/30/top-100-most-valuable-global-brands-2009/ http://bizknowledgewatch.iese.us/2009/04/30/top-100-most-valuable-global-brands-2009/#comments Thu, 30 Apr 2009 06:05:07 +0000 IESE Library http://bizknowledgewatch.iese.us/?p=1532

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Google was ranked number one, with a total value of $100 bn in The BrandZ Top 100 Most Valuable Global Brands list published by Millward Brown Optimor. Microsoft was listed second in the rankings at $76.2 bn, while Coca-Cola moved into the top three for the first time ever, with a total value of $67.6 bn.

The BrandZ Top 100 ranking identifies the dollar value of brands. The winners list is compiled through an evaluation of customer sentiment, as well as the market and financial performance of the target companies.

The complete ranking is available from the Millward Brown Optimor website.